Billboard Types

In today's busy and fast-paced life, Outdoor Ads are perfect for reaching people on the go.

Increasingly people are spending less time at home, and as a result are less exposed to traditional media like TV, radio, newspapers and magazines.


Billboard Sizes and Formats

6m x 3m Landscape Billboard

These highly cost effective sites are extremely popular within small to medium businesses.

One of the oldest billboard sizes, the 6 by 3 billboard was known as a 24 Sheet Poster, or 24’s. It was originally glued together in 24 sheets of paper. 6m x 3m in size, this billboard is most often located on secondary arterial roads, commercial areas and near train stations. This billboard type is best suited to targeted campaigns on a site by site basis or as big packages to provide mass reach for national market based campaigns.

Small Portrait Billboard Sites

These portrait sites, predominently come in 2 popular sizes 3m x 4.5m and 4m x 6m.

Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas.

These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format.

6m x 3m Railway Billboards

Located on and across from the railway platforms these sites stare loudly at awaiting commuters.

Known as Cross Track or Railwaythese billboard sites are 6m x 3m in size this billboard is again best suited to targeted campaigns on a site by site basis or as big packages to provide mass reach for national market based campaigns.

12.66m x 3.35m Supersite

With over 40 square metres of advertising impact, these 12.66m x 3.35m billboard sites pack a huge punch for their cost.

The industry standard for billboard signage, supersite billboard are situated on main arterials, highways and freeways these huge signs allow clients to easily rotate material from site to site and plan campaigns across multiple markets.

Spectacular Billboard Sites

A lot larger than the supersite billboard, the most common size for the spectacular billboard is a massive 18.99m x 4.55m and 19m x 4.57m.

Spectacular billboards are larger than 50 metres square. Located on main arterials and inner city locations, their immense size provides premium visibility and impact for campaigns to maximise brand presence and status.

Gantry / Bridge Freeway Sites

Unrivalled in exposure, the gantry site forces the driver to take in the advertising creative as they pass directly below the giant structure.

Also classed as a spectacular billboard or Landmark billboard site, the gantry billboard is located primarily on main arterials and Freeways. Gantry Billboards vary in size, a common dimension is 2.55m x 22.58m. This type of site is usually backlit.


Digital Billboards

Digital billboards are becoming more common in australia, they command greater attention due to their bright display, and moving graphics.

Some of the best digital billboards in Melbourne can be found at Federation Square and in and around Melbourne Airport.

Super 8 Billboards

A smaller version of the Supersite billboard, Super 8 billboard sites are proportionally the same as their bigger cousin but provide a more cost effective platform for both localised and national billboard campaigns.

The Super 8 billboard is a 8.3m x 2.22m in size.

Bus Shelter Advertising

Bus Shelter Advertising, is a mini street billboard, but at street and eye level... Perfect!

These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format. The Bus shelter is predominently bought in packs for mass brand awareness.

The Bus Shelter advert is 1.8m x 1.2m in size.


Billboard advertising periods work on Lunar calendar, essentially a 28 day period. Minimum buy for billboard advertising is 1 Lunar month. Bus Shelter And Transit advertising has a minimum of two weeks. There are 13 periods per calendar year. To see our latest calendar with posting dates please click here.

Please contact us now for a strategic proposal and more accurate price for your billboard site of preference, or for further information please see our Faqs advice section.